The flow in which the work progresses ultimately determines the overall result. The process can be termed as the ‘heart’ of the whole work cycle.
As meticulous you are in each and every step of the entire process, the final outcome will also turn out to be that superlative in terms of quality, material and productivity.
This is the first basic step wherein you get to know the whereabouts from the client regarding their need. Moreover, if any research has to be taken place, it is taken care of. Internal briefing guidelines are too passed on to the creative and media.
This is where the creativity takes place. Development of the plan is conducted for the design and media. All the best preferences are discussed, reviewed and then the finest is finalized. Later on, it is being forwarded to client for their approval.
Production Stage is the step of the process in which ‘cost control’ is being taken into consideration. Budget is talked about and estimate approvals come into the picture. The entire production cost of brochure, stationery, packaging and much more are taken into account for their valuation.
Post production care is equally important as the care one takes during production. If any further post tests are required, it is carried out in this stage. The final dispatching of the material/product is done to the clients. Closing bill is sent out and collection of capital takes place.